What is GoHighLevel? [Pros, Cons, Legit?]

In this guide, I shared everything I have learned since I started using HighLevel CRM software in 2021. I took my time to answer the question “What is GoHighLevel?” to give detailed info on GHL.

This guide will also show you how GoHighLevel can either have a negative or positive impact on your business.

I will also provide you a list of resources that discussed all my experiences using Go High Level years back so that you can make an informed decision for your business.

I started using GHL when I needed an extra hand to run my business effectively and the experience thus far has been quite good except for some little drawbacks which I will share later in this guide.

Quick One: After using GoHighLevel for 2 years, it's a good CRM tool I can recommend to my audience in good faith. GoHighLevel helps you run your business the way you want to be run and you can test it for 14 days free here.

What is GoHighLevel?

With that, let's get started with What is GoHighLevel?

What is GoHighLevel – Overview

GoHighLevel is a cutting-edge cloud-based software solution that empowers businesses to centralize and automate various marketing and sales tasks.

This intuitive platform is specifically crafted for marketers, agencies, and entrepreneurs seeking a seamless way to manage their leads, communication, and campaigns under one roof.

HighLevel was founded by Shaun Clark in 2018 and the original company name is HighLevel.

It is commonly referred to as GoHighLevel when Shaun couldn't secure the domain name as HighLevel.com. You can also call it GHL.

GHL offers an array of integrated tools, GoHighLevel aims to simplify marketing workflows and enhance customer engagement, driving higher conversions and revenue growth.

HighLevel also offers excellent customer support. HighLevel exceptional customer support is one of the main reasons why I have been using the platform to date.

And based on my experience, it's an exceptional CRM tool businesses of all sizes should have.

What is GoHighLevel Used For?

• Customer Relationship Management (CRM)
• Email Marketing
• Sales Funnels
• SMS Marketing
• Voicemail Drops
• Appointment Scheduling
• Social Media Management
• Marketing Automation
• Analytics and Reporting
• Lead Generation
• Automated Follow-ups
• Customizable Templates
• Client Communication
• Multi-channel Marketing
• And more.

If you're looking to grow your business in a record time, then GoHighLevel can be all the differences your business needs to get more exposure and generate more revenue.

It does not matter the kind of business that you run:

• Affiliate Marketing
• Marketing Agencies
• Digital Marketing Consultants
• Small and Medium-sized Businesses
• Real Estate Agents
• Law Film
• Coaches
• Hospitality and Travel Agencies
• Educational Institutions
• Online Course Creators
• Restaurants Business
• And more

Regardless of the type of business that you run, GoHighLevel's versatility allows you to cater to businesses and professionals from diverse industries seeking to streamline their marketing, sales, and customer relationship management processes.

The fact that GoHighLevel serves all categories of businesses, it does still not fit some categories of people.

Who should not use GoHighLevel?

If you're looking to start a blog for your business, this platform won't be suitable as it's not designed for blogging. Platforms like WordPress are better for SEO and generating blog traffic.

For large eCommerce stores with an extensive inventory, Go High Level may not be the right choice. It's more suited for small eCommerce shops with just one or two products, making it ideal for dropshipping and single-page product sales funnels.

If you have a big eCommerce store or need advanced eCommerce features, a platform like Shopify would be a better fit.

What is GoHighLevel?: Features

Below is the key feature of Go High Level that you should know.

1. Marketing Automation

Go High Level simplifies marketing with automation tools, including email, social media, and landing page tracking. Customize each step of the automation to create targeted campaigns for your audience easily.

With GoHighLevel Marketing Automation, you can efficiently manage campaigns, measure results, and boost sales by collecting customer data and using it for strategic email marketing and advertising.

Automated workflows ensure timely follow-up messages throughout the buyer's journey, driving more conversions.

I specifically love this feature because it helps me keep in touch with my potential clients even when I am sleeping. As a result, I can generate more revenue.

2. Membership Sites

GHLl offers an excellent Membership Sites feature, allowing businesses and creators to create exclusive and secure online membership portals for their customers or subscribers.

With this feature, you can easily deliver valuable content, courses, or services to a selected group of members, ensuring a personalized and engaging experience.

3. Funnel & Landing Pages Builder

GoHighLevel's Funnels & Landing Pages Builder simplifies creating stunning landing pages using ready-made templates or your designs. It also allows you to build multiple funnels and drive traffic directly from the dashboard.

With GoHighLevel, you can easily create high-converting sales funnels using its drag-and-drop funnel builder, which includes pre-designed templates for quick setup.

You can even build a basic website with navigation using the same user-friendly builder. GoHighLevel offers custom domains to personalize your funnel and website.

4. Booking and Online Appointment Tool

GoHighLevel's Booking and Online Appointment Tool is a powerful solution designed to streamline and simplify the appointment scheduling process for businesses and service providers.

With this HighLevel feature, you can efficiently manage appointments, bookings, and client communications, ensuring a seamless experience for both customers and businesses alike.

5. CRM and Pipeline Management

GoHighLevel's CRM and Pipeline Management feature is a robust solution designed to streamline and optimize customer relationship management and sales processes.

With this integrated tool, you can effectively track leads, manage contacts, and automate sales workflows, ensuring a seamless and efficient sales pipeline.

With this tool, you can:

• Generate Lead and Contact Management: The CRM allows users to organize and track leads, prospects, and customer data in a centralized system, facilitating easy access and management.

• Sales Pipeline Automation: You can create automated workflows to guide leads through various stages of the sales process, ensuring timely follow-ups and personalized interactions.

• Deal Tracking: GoHighLevel enables businesses to monitor the progress of deals and opportunities, providing valuable insights into sales performance and conversion rates.

6. Go High Level SMS Marketing

GoHighLevel's SMS Marketing feature enables direct messaging to customers' mobile phones. It serves for marketing, promotions, and customer support.

With GoHighLevel SMS, you can send messages to clients instantly, without relying on a bulk SMS service. You can conveniently manage replies and track message delivery reports directly from your dashboard.

The visual text editor offers a preview of your messages in a mobile phone frame, ensuring they look great before sending.

In addition, the tracking option allows you to monitor text messages and track clients' progress in the buyer journey. GoHighLevel's user-friendly SMS interface resembles WhatsApp, making it easy to navigate and use.

7. High level Reputation Management

High Leve; Reputation Management is a valuable feature designed to help businesses monitor and enhance their online reputation effectively.

With this tool, you can track customer feedback, reviews, and online mentions across various platforms, which enables you to maintain a positive brand image and build trust with your audience.

8. Reporting & Analytics

HighLevel offers detailed reports and insights on your Facebook Ads and Google Ads campaigns, as well as website traffic from various sources like social media, mobile devices, and desktop computers.

With this comprehensive data, you can track visitor origins, user behavior on your website, and the time spent on it.

These valuable metrics help assess your team's performance, identify areas for improvement, and determine what strategies are effective.

How does this work?

The Reporting dashboard is divided into five sub-dashboards which are:

• Google Ads
• Facebook Ads
• Attribution Report
• Call Reporting
• Appointment Report

Within the dashboard, you will have access to comprehensive reports on each started above, this will help you to know what is working and what's not.

9. Close More Deals

Here is one of the standout features of GoHighLevel that I love and that has made me stick with the CRM tool since 2 years ago.

I can confirm that GHL has everything you need to turn leads into active paying customers.

You have access to:

• Payment collection (integrates with Stripe)
• Appointment scheduling
• Analytics

You can seamlessly connect Stripe with GHL which gives you a full view of your revenue. Here’s what the agency view looks like:

10. Agency Whitelabeling

Whitelabeling services can be risky, but GoHighLevel's white-labeled products have a good reputation. They provide various high-quality whitelabeled services that enable agencies to scale without hiring additional talent.

These services include professional offerings that agencies can confidently offer to their clients under their own brand.

And the setup is quite simple, you just need to follow prompts and you will be done in a few minutes.

Here's what the setup services look like.

I have also read a couple of reviews online on GoHighLevel's white-labeled service and they've got good feedback.

What is GoHighLevel?: Pros & Cons

Let's dive into the best and worst aspects of GoHighLevel to get a comprehensive overview of the platform.

Pros

Here are the things I love about GoHighLevel:

Comprehensive Agency Tool

With GoHighLevel (GHL), agencies can effortlessly manage a vast array of features for countless businesses. You can add unlimited accounts and track upsells for each of them.

Whitelabel Marketplace

As mentioned earlier, GoHighLevel (GHL) offers a diverse selection of Whitelabel services that agencies can resell to their clients without any extra effort.

Centralized Software Silo

GoHighLevel is a comprehensive platform that combines various software tools into a unified ecosystem. It integrates multiple functionalities, including CRM, marketing automation, email marketing, funnel building, appointment scheduling, SMS marketing, and more.

Excellent Support

The customer support team at GoHighLevel is one of its standout features. They are always available to address customer issues promptly, and you can reach them via Live chat for quick responses.

Additionally, GoHighLevel has a Facebook group with experienced marketers ready to assist when needed, and they even conduct Zoom calls to tackle more complex cases.

Having reliable customer support is crucial when using marketing software because encountering problems is inevitable.

Working with a company that responds quickly ensures that any issues are resolved promptly, preventing any disruptions to your work.

Cost Saving

GoHighLevel is an all-in-one solution that consolidates multiple platform features into one. This means you won't need multiple marketing tools for various tasks. Instead, you can manage campaigns and goals in a single place, saving money on multiple subscriptions.

The platform streamlines your work, keeping it organized and making tasks more manageable. It's a perfect tool for marketing agencies, allowing them to centralize all marketing activities in one platform.

Regardless of your agency's size, GoHighLevel is suitable for various organizations, providing benefits for both small and large businesses alike.

Cons

Here are some drawbacks HighLevel has that you need to be aware of:

Learning Curve

Mastering GoHighLevel can be a gradual process, and it's not something that happens overnight, especially for newcomers. While there's hype about how easy it is for anyone to start using the tool without prior marketing experience, it does require some practice and learning.

Though, you need to keep in mind that when you're new to a platform, you will always be a beginner and you can easily scale through over time.

In addition, GoHighLevel has lots of tutorials on their official youtube channel and over the internet which you can pick and start learning from.

2FA Sign-In Every Time

Two-factor authentication (2FA) enhances security but can impact user experience when requiring code entry for each sign-in.

With GoHighLevel (GHL), it doesn't keep users permanently logged in and prompts for 2FA even after hours of absence. This approach caters to different security preferences.

Given that GHL tracks finances, this security measure ensures protection for sensitive financial data.

GoHighLevel Pricing: How Much Does it Cost?

GoHighLevel has 3 pricing plans that are tailored to different kinds of businesses.

Note: You will save more if you opt-in to the yearly plan.

What is GoHighLevel?

Let's take a look at them!

• Agency Starter Account – $97/month or $972/year

This is the basic plan account on GoHighLevel which gives you basic access to all the software features.

Here's what you're getting if you subscribe to this plan:

• Twilio
• MailGun
• Workflow Builder
• Campaign Builder
• Pipeline Management
• Landing Page Builder
• Form Builder
• Email Builder
• Website Builder
• Calendar

• Agency Unlimited Account – $297/month or $2976/year

Here, you have access to all the features in the basic account and:

• Customized White Label Desktop
• Memberships and Partner Program
• Chat and phone Support
• Basic API access
• Unlimited Accounts

• Agency Pro (White Label Mobile App+ custom upgrade)- $497/month or $4968/year

It includes all the features in Agency Unlimited Account including:

• Split testing
• SaaS Mode
• Al conversational Bot
• Agent Reporting
• Advanced API Access

The API access in this pricing plan is the advanced form. This plan also includes an E-mail and text Rebilling.

GoHighLevel Review: FAQs

Here are the frequently asked questions I do get from my blog users before I finally wrote this GoHighLevel Review.

GoHighLevel Review: Final Thought

To round up this GoHIghLevel Review, here's what I have to say.

GoHighLevel is a comprehensive Sales, Marketing, and Business Automation platform that offers a wide range of functionalities. It allows users to build and automate websites, funnels, landing pages, SMS marketing campaigns, email marketing, and search engine optimization.

With the CRM and pipeline management feature, businesses can create customized pipelines for their products or services and efficiently manage leads and sales from start to finish.

GoHighLevel also integrates with Twilio for automated text messaging follow-ups, enhancing customer engagement. Additionally, the platform provides an easy-to-use online appointment and booking tool for convenient scheduling.

With that, we have come to the end of GoHighLevel Review.

Try GoHighLevel for 14-day FREE

What is GoHighLevel?